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- AutoKnerd Dispatch – July 12th Edition
AutoKnerd Dispatch – July 12th Edition
Trust Over Ego, Confidence Without Noise
Andrew Sardone
July 12, 2025
Great consultants aren’t loud.
They’re loudly trusted.
Confidence isn’t about showing off.
It’s about showing up.
💬 From the Sales Floor
“Ego doesn’t protect you. It exposes you.”
If you felt that line in your chest during this week’s episode, that’s a good sign. It means you’re growing.
This week we looked ego in the face—called it out for what it is: fear in a fancy suit.
Confidence isn’t ego. Confidence is calm. It says,
“I’ve got you,” not “I need this.”
If you caught yourself this week getting defensive, rushing the close, or flexing a little too hard—pause. Breathe. Reset. The deal is won with trust, not volume.
If you haven’t heard it yet, here is the link to catch up. EP47 - Listen Here
🎙️EP48 Drops Thursday: “Quiet Confidence”
Next Thursday we’re flipping the script.
EP48: Quiet Confidence – The Close That Doesn’t Push
We’re diving into what real sales confidence looks like—and why the best closers don’t chase, they anchor.
💡 This one’s for the consultant who’s still finding their voice
💡 And the seasoned pro who knows silence closes better than a pitch
