- The AutoKnerd Dispatch
- Posts
- AutoKnerd Dispatch – July 5th Edition
AutoKnerd Dispatch – July 5th Edition
Where dealership wisdom meets a cosmic kick in the pants.
Andrew Sardone
July 05, 2025
🎧The Real Sales Killer Isn’t the Market—It’s Your Ego.
Let’s get brutally honest for a second: no desk manager, market trend, or OEM memo is sabotaging your career more than you. Specifically, your ego—the one that whispers you’re too good to follow up, too smart to train, and too important to admit when you’re winging it.
This week’s AutoKnerd Podcast pulls no punches. Episode 47 is a full-on intervention for salespeople who’ve let their swagger outpace their substance.
Sprocket to Customer
🎙️EP47 Drops Thursday: “Ego is the Enemy of Trust”
Customers can smell a fragile ego from across the lot.
They don’t trust it.
They don’t like it.
They definitely don’t buy from it.
We break down:
How ego quietly destroys trust
Signs you’re slipping into sales narcissism
How to build a mindset customers actually trust
Plus, we dig into:
🚫 The myth of being “the best closer”
🧠 Mindset rewiring tactics that don’t suck
🔁 Why humility scales better than hustle
Manager Otto to Sprocket
🧠Nerd Nugget of the Week
A fragile ego walks into a dealership. Nobody buys. Nobody calls back. Nobody cares.
Lesson? The customer’s trust is not earned by how important you feel—it’s earned by how important you make them feel.
📡 SPROCKETS Signal Boost
Got a teammate whose ego is filling the breakroom fridge? Forward this newsletter. Or just play EP43 - 46 on the showroom speakers. Loudly!! On loop!!
👉 Click any of these links to start that sweet sweet ego busting sound track.
→ [YouTube] | [Spotify] | [Apple Podcasts] | [Podbean]
🛠️CX Toolbox: SHHhhhhhhhhh 🤫
💡Want to actually build trust today? Try this:
Don’t interrupt. Let the customer finish their thought—even if you already know where it’s going. You might be surprised what they say when they feel heard.
🎙️Reactions to Recent Podcasts: “From the Sales Floor”
Each week, we eavesdrop on the breakroom buzz and DM chatter from real sales consultants reacting to the latest AutoKnerd episodes. Here’s what folks are saying:
“I didn’t realize how often I led with specs until EP43 called me out. Now I’m opening with questions instead of horsepower.”
— Jake, Hyundai Sales, Pennsylvania
“EP46 made me check if our dome lights actually come on when we unlock the car. They didn’t. Fixed that in 5 minutes. Customer called it ‘magical.’”
— Carla, CX Manager, Illinois
“I sent the ‘Illuminating’ comic from this week’s Dispatch to my whole team. It’s now printed and taped to our dry-erase board.”
— Tony, GSM, Florida
We love hearing how you’re applying what you learn. Want to be featured? Email [email protected] and tell us your “Aha!” moment from the podcast or Dispatch.
🎮 Coming Soon…
Next week: The Trust Multiplier Effect - How teams with each other’s backs sell more, fight less, and survive downturns with swagger.
 |  |
🕹️Weird Retro Find
☢️ Ford Nucleon (1958) The original “zero-emissions” car… assuming you survived the radiation.
In Episode 32 of the AutoKnerd podcast, we melted minds with the tale of the Ford Nucleon—a concept car powered by a mini nuclear reactor where the trunk should be. The plan? Drive 5,000 miles on a single chunk of uranium, then pull into your local dealership for a “refuel” like it’s just another oil change.
🚫 No engine.
🚫 No emissions.
✅ Glowing personality.
▶️ Watch or Listen:
Watch on YouTube or tune in wherever you get your podcasts.
→ [YouTube] | [Spotify] | [Apple Podcasts] | [Podbean]
| |
