EP26 The Power of Listening: Building Trust Through Empathy

Most salespeople hear, but they don’t listen. This episode dives into how real listening reshapes trust, connection, and closing performance.

🧠 What You'll Learn:

  • The difference between head-nodding and heart-hearing

  • How to build trust before presenting anything

  • Real examples of listening that turn objections into opportunities

🔬 Otto’s Sales Takeaway:

"Customers won't trust you if they feel you're just waiting to talk. Listening is the closing tool."

🛠️ Subscriber tool to Pair With This Episode:
Tool Drop: Saturday Sharpen-Up – The Empathy Echo Technique 
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