EP39 The Intent Illusion - Online Leads

Why chasing digital Ups shouldn’t feel like ghost hunting

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They clicked. You called. They vanished.

This week on AutoKnerd, we’re digging into the maddening mystery of online leads—the Facebook coupon clickers, the Credit curiosity-checkers, the TradeSwap dabblers—and how to approach them without losing your voice, your confidence, or your will to follow up.

In this episode, we’ll cover:

  • The difference between curiosity and commitment (and why it matters)

  • The right tone to use based on lead source

  • Outreach scripts that don’t sound like they were written by a CRM bot

  • How to build trust through follow-up timing and message structure

  • And why being “ghosted” isn’t a failure—it’s a filter

Whether you’re a sales consultant grinding it out, a BDC pro fielding the frontline noise, or a manager wondering why your team looks burnt out before noon, this one’s for you.

Because every click might not be a customer… but every click is still a chance.

▶️ Watch or Listen:
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▶️ Watch or Listen:
Watch on YouTube or tune in wherever you get your podcasts.
[YouTube] | [Spotify] | [Apple Podcasts] | [Podbean]