EP41 Mastering Customer Validation

Hold space. Hold the line.

Author

Andrew Sardone
May 30, 2025

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Welcome back to AutoKnerd—where your sales game levels up one human moment at a time. This week, we’re diving into the moment where most deals die: validation. Not the needy, nervous kind, but the confident confirmation that keeps trust alive and objections at bay. This one’s about holding space and holding the line.

Key Topics Covered:

  • What real validation sounds like in a sales convo

  • The difference between checking in and checking out

  • How to avoid sounding insecure while still confirming connection

  • A simple script to build confidence and close momentum

Quote of the Episode:

“The customer doesn’t validate your worth—you do. But you still need to validate their experience.”

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▶️ Watch or Listen:
Watch on YouTube or tune in wherever you get your podcasts.
→ [YouTube] | [Spotify] | [Apple Podcasts] | [Podbean]