EP46 The Light Inside

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Ambient lighting. Dome lights. Dash glows. They’re more than flashy trim—they’re emotional anchors that help your customer feel something… and that feeling sells cars.

In this episode, we dive headfirst into the psychology, neuroscience, and brand strategy of interior vehicle lighting—and how it can help you close more deals and keep them closed.

We break it all down:

• 🧠 How lighting affects customer perception and stress

• 💡 Why brands like Mercedes, Tesla, and Kia obsess over glow

• 🛠️ Tactical lighting demos that actually work

• 🗣️ Sales scripts that connect emotion to ownership

• 📊 Knerd Stats on buyer behavior, lighting tech, and retention

• 🌀 And a callback to one of the most emotional moments from EP29

Whether you’re slinging sedans or commanding crossovers, if you’re leaving the dome light off, you’re missing a golden opportunity to make customers feel at home—before the test drive even starts.

🎧 Listen Now → CLICK HERE

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▶️ Watch or Listen:
Watch on YouTube or tune in wherever you get your podcasts.
→ [YouTube] | [Spotify] | [Apple Podcasts] | [Podbean]