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EP57 The Third Wheel
The Hidden Sales Influence You’re Ignoring
Andrew Sardone
September 18, 2025
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Your customer didn’t come alone. The third wheel — friend, spouse, or influencer — can either derail your deal or become your secret closer. In this episode of the AutoKnerd Car Sales Podcast, Andrew reveals how to turn distractions into customer experience wins that boost trust, engagement, and PVR.
🚀 What You’ll Learn in EP57:
Why the third wheel has more influence than most salespeople realize (with psychology to back it up)
Proven frameworks to keep them engaged without losing focus on your buyer
Real dealership examples where the third wheel made — or broke — the sale
Tools managers can use to train their teams on this CX game-changer
👉Become a Pro & Elite beta testers and also get the EP57 Elite Manager’s Packet — with Saturday Meeting Guide + assessment sheets. Or click below and get the freebie! *whisper… “the beta is also free”