We’ve all done it. You get excited about the product, and before you know it, you’re ten minutes deep into features nobody asked for.

The truth? The customer isn’t tuning out because they don’t care — they’re overwhelmed.

Cognitive science tells us people can only hold about 7 pieces of information at once before the brain quietly hits delete.

That’s why this week’s AutoKnerd Podcast dives into The Rule of 7 — a method for turning your product presentation into an emotional connection.

You’ll learn:

✅ Why feelings close deals, not features

✅ How to pick the right 5–7 features to show

✅ Simple phrases that turn tech into trust

💌 Join 3,000+ sales pros learning to lead with empathy and win with CX. Download the tool.