Hey Knerds,
This week we’re talking about one of the sneakiest problems in automotive retail, something every consultant has felt but almost no one names.
The Trust Leak.
It happens in the tiny moments.
A quick estimate.
A vague answer.
A little wobble in tone.
And suddenly the customer is pulling back even though the words sounded harmless.
This episode breaks down exactly why trust leaks happen and how to stop them before they cost you the deal.
What’s Inside EP68
The early-career mistake that shaped how I teach trust today
Why customers react emotionally to small communication slips
How uncertainty spreads from the salesperson to the buyer
The facial cues and nonverbals that reveal a trust leak in real time
Simple phrasing upgrades that plug leaks instantly
How predictable language rebuilds confidence faster than you think
If you work in sales, service, or any customer-facing role inside a dealership, this one is pure gold.
Free Tool of the Week: “Trust Leak Detector – Lite Edition”
Every dealership deals with trust problems.
Every consultant has moments where confidence slips.
This tool helps you spot and repair the three biggest leak points:
Vague phrasing
Guessing instead of narrating
Tone and pacing mismatches customers feel instantly
Use it as a personal reset, a pre-up checklist, or a quick coaching resource for your team.
Download it Below:
👇Click below and get the
Trust Leak Detector