Customers waking up on a Saturday convinced they “just want to look,”
then somehow leaving with a $1200 a month note, a bow, and the sudden realization
that they forgot to measure their garage.

Still thinking about that wild Thanksgiving weekend
where traffic showed up like a migrating herd,
your CRM nearly burst into flames,
and half your team mysteriously vanished right when the food court pretzel smell hit the air.

December in a dealership is its own sport.
It’s festive, it’s chaotic, it’s profitable,
and it exposes the truth about how customers make decisions.

Which brings us to this week’s theme…