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EP42 The Answer to Sales, the Universe, and Everything
If you could decode every customer, every objection, and every awkward silence... what would you find?
Andrew Sardone
June 05, 2025
Turns out, Maslow, the old pyramid guy, knew exactly how your buyers think—even before they hit the showroom.
In this episode, we break down Maslow’s Hierarchy of Needs and how it maps perfectly to the car sales process. From survival to status, every stage of the pyramid affects what customers want—and what they’ll say yes to.
🧠 What You’ll Learn:
Why most objections are need-level misunderstandings
How to read a customer’s emotional position before they ever speak
How to match your message to their mindset—without guessing
The one question that flips the focus from your product to their fear
▶️ Watch or Listen:
Watch on YouTube or tune in wherever you get your podcasts.
🪐 Otto’s Sales Takeaway:
“You can’t talk leather seats to someone who’s worried about feeding their kids. Match the message to the need—not the product.”
📎 Subscriber Tool Drop:
Hierarchy Hunter – a downloadable Maslow cheat sheet for customer read-ins during the needs assessment.
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