🧠 EP55 – The Test Drive Trap Part.1

Ever taken a customer on a test drive only to have them disappear afterward?

You thought everything was going fine. The car was clean. The route was solid. The price was close.

And still, they vanished.

This week’s episode exposes the real culprit: The Test Drive Trap.

It happens when consultants skip the trust-building work during discovery and rush straight to the wheel. But here’s the truth:

🚗 The test drive isn’t the pitch. It’s the proof.

And if you haven’t earned the “why,” the “what” won’t land.

We’ll show you how to reframe your pre-drive discovery, build real emotional momentum, and use empathy, not a checklist, to move the deal forward.

Free Tool Drop 👇

🛠 The Discovery Primer

Before you hand over the keys, hand yourself this one-pager. Packed with discovery prompts, trust triggers, and one game-changing question pulled straight from the episode.

👇Click below and get the tool!