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EP77: The needs assessment is the close

Feb 26, 2026

EP77: The needs assessment is the close

Close happens in needs assessment, not in the finance office.

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EP76: Customers Don’t Hate Dealerships. They Hate This.

Feb 19, 2026

EP76: Customers Don’t Hate Dealerships. They Hate This.

For years we accidentally built environments that amplified this.

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EP75: Predictability Beats Price

Feb 12, 2026

EP75: Predictability Beats Price

Why Customers Fight the Process, Not the Number

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EP73: The Neuroscience of Trust in Car Sales

Jan 22, 2026

EP73: The Neuroscience of Trust in Car Sales

Friction is the enemy

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EP72: See It From Their Side

Jan 15, 2026

EP72: See It From Their Side

: Why Buying a Car Feels So Stressful

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EP71: Training Isn't Working

Jan 8, 2026

EP71: Training Isn't Working

The System Problem Nobody Fixes

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EP70: The Addendum Crash

Dec 11, 2025

EP70: The Addendum Crash

STOP BLOWING DEALS OVER THE ADDENDUM

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Saturday Dispatch Dec 6th 2025

Dec 6, 2025

Saturday Dispatch Dec 6th 2025

The truth the industry forgets to tell, and the tool that puts you back in control.

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