AutoKnerd Dispatch – Saturday Edition

Because a handshake is good, but ink on paper pays the bills.

Andrew Sardone
August 23, 2025

Saturday Starter!

It’s Saturday. Fuel for the Floor 🚗🔥

It’s the weekend, which means two things in the car business: opportunity and excuses. Every consultant on the floor has both in front of them today. The ones who choose opportunity will make money. The ones who choose excuses will watch the clock.

Customers aren’t walking in for fun, they’re walking in with a problem they hope you can solve. Be the person who listens, who cares, and who shows them the right path forward. Do that, and you won’t just close deals, you’ll build trust that pays you back over and over again.

So take a deep breath, adjust the tie or blouse, and step out there like today’s the day. Because it is!

Now Playing: EP53

ICYMI — EP53: From Micro-Yes to Mega-Commitment

Last week we broke down the power of stacking Micro-Yes moments. This week we’re taking the next leap, turning those small wins into a Mega-Commitment that moves the customer confidently toward the final decision.

Think of it as the bridge between trust and the close. Without it, customers stall. With it, they cross over naturally to ownership.

UP NEXT THIS WEEK:

AutoKnerd Podcast EP54: The Signature Moment

From Micro-Yes to Mega-Commitment: Bridging the Gap Without Losing Them

The trilogy continues. You’ve won the Micro-Yes. You’ve locked in the Mega-Commitment. Now comes the Signature Moment. This is where the deal is either signed with confidence or forced with friction. We’ll break down how to land that final step with grace, so your customer feels proud of their decision instead of pressured into it.If

EP52 was the warm-up, EP53 is the hammer, EP54 is the mic-drop. Drops Thursday.

Tool Drop:

Mega-Commitments Tracker

Consultants and Managers both get stuck here: How do I help my customer step from “I like this” to “Let’s do this” without pushing?

The Mega-Commitments Tracker is built to solve exactly that.

Inside you’ll find:

5 practical bridges to move from Micro-Yes to Mega-Commitment
5 real-world scenarios showing how to turn that bridge into action
A clean, one-page printable you can use on the floor today

📥 Download the Mega-Commitments Tracker (Free)

AutoKnerd History Lesson

This Week in Automotive History

Back in the 1980s some dealerships tried “signing parties”, literally rolling out cake and balloons when a customer agreed to buy. It made for fun photos but often backfired, because customers felt trapped before the paperwork. Lesson: fun matters, but control belongs to the buyer.

Today’s Mission

“Closing isn’t about forcing someone across the line. It’s about building the line they actually want to cross.”

Don’t celebrate too early. Micro-Yes is momentum, not victory.
Build the bridge. Show them how today’s agreement naturally leads to tomorrow’s ownership.
Anchor the commitment in their story, not your pitch.
Take the big fat commission to the bank like a boss!

— Andrew Sardone

AutoKnerd, out. 🤘😝

AutoKnerd Dispatch – Saturday Edition

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