AutoKnerd Dispatch – Saturday Edition

“Coffee first. Sales brilliance second.”

Andrew Sardone
August 16, 2025

Saturday Starter!

It’s Saturday. The competition’s still nursing their coffee.

You? You’re already out front, ready to turn the first “just looking” into “where do I sign?”
Opportunity doesn’t knock on Saturdays, it’s parked right in front of you. Go claim it.

Now Playing: EP52

ICYMI — EP52: The Micro-Yes Episode

Last week’s episode dove deep into how micro-yes moments can rewire the sales conversation. If you missed it, it’s worth a listen before EP53 drops — think of it as the foundation before the framing goes up.

Listen Now —> Micro-Yeses EP52

UP NEXT THIS WEEK:

AutoKnerd Podcast EP53:
From Micro-Yes to Mega-Commitment

From Micro-Yes to Mega-Commitment: Bridging the Gap Without Losing Them

Last week we stacked the small wins. Next week, we show you how to cash them in.

This direct sequel walks you through turning a string of small affirmations into a confident final decision — without tipping the balance into pressure. We’ll cover:

Spotting the shift from interest to intent
Adjusting your pace so the customer feels in control
Knowing the exact moment to stop selling and start signing

If EP52 was the warm-up, EP53 is the finish line. Drops Thursday.

Tool Drop:

The Micro-Yes Tracker

A one-page sheet to track those small agreements during a sales conversation. Download it, print it, use it with your next 10 customers, and watch the difference it makes.

Download Here

AutoKnerd History Lesson

This Week in Automotive History

Ford’s “Magic Doorgate” (1966) — A station wagon rear door that could swing open sideways or fold down flat.

Cool? Yes. Over-engineered? Absolutely. Customers didn’t know which way to open it, and sales teams spent more time explaining the feature than selling the car!!

Your Mission

Stack your wins this week. Those little yeses? They’re like espresso shots—by the time you’re done, you’ll be unstoppable.

Now go make your Saturday count.

— Andrew Sardone

AutoKnerd, out. 🤘😝

AutoKnerd Dispatch – Saturday Edition

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