- The AutoKnerd Dispatch
- Posts
- EP50 The Trust Equation: Empathy + Trust = SOLD
EP50 The Trust Equation: Empathy + Trust = SOLD
What if your close rate isn’t a pricing problem—it’s a trust problem?
Andrew Sardone
August 07, 2025
Listen to the Audio Podcast here —> EP50 PODCAST
▶️ Watch or Listen:
Watch on YouTube or tune in wherever you get your podcasts.
→ [YouTube] | [Spotify] | [Apple Podcasts] | [Podbean]
🧠 EP50 The Trust Equation: Empathy + Trust = SOLD
Welcome to Episode 50 of the AutoKnerd Podcast, where we break down the most powerful formula in sales:
Credibility + Reliability + Intimacy – Self-Orientation = TRUST
In this milestone episode, Andrew Sardone walks you through the real psychology behind why customers say “no,” how trust is earned (not assumed), and why empathy will always outperform ego in the showroom.
🎧 What You’ll Learn:
Why most customer objections are rooted in fear, not facts
The four elements of the Trust Equation and how to use them
Real stats that show how empathy changes customer behavior
Scripts to build trust in the first 5 minutes of any deal
How to shift your mindset from “convincing” to “connecting”
📬 Not subscribed yet?
Join hundreds of car people who sell with soul. Get weekly drops that inspire, teach, and remind you why you started. Subscribe now and never miss a shift.
🧰 Free Tool: The First 5 Minutes Script Builder
This episode comes with a free, fill-in-the-blank PDF that helps you craft a trust-driven opening script for every customer interaction.
✅ Empathy-based
✅ Fast to use
✅ Actually works
Subscribe below to get the Script Builder