🎧EP44 – Trust is the Transfer of Confidence

Before your customer buys the car… they buy you.
In Episode 44, we break down:

• Why trust—not price—is the real deal killer (or maker)

• The neuroscience of confidence transfer

• Real-world trust fails (and how to fix them)

• A script you can use today to earn more buy-ins

👉 Watch on YouTube or tune in wherever you get your podcasts.
→ [YouTube] | [Spotify] | [Apple Podcasts] | [Podbean]

🛠️CX Toolbox: Light the Path to Trust

💡 Trust Tip of the Week: The Power of the Dome Light

You know that moment when the customer slides into the driver’s seat during delivery, and everything just feels right?

That’s not an accident. It’s design-and you can use it as a trust-building moment.

“See this light right here? That’s not just a dome light-it’s a signal. It tells your passengers they’re safe, welcome, and seen.”

Here’s How to Use It:

1. During the delivery walkthrough, pause when they sit in the vehicle.

2. Point to the dome light and say:
   “This is one of the first things people notice when they enter a car. Light makes people feel at ease-especially at night. It’s your vehicle’s way of saying: I’ve got you.”

3. Bonus Move: If your model has ambient lighting or adjustable brightness, let them play with it. This simple moment creates emotional ownership-and trust.

Why It Works:

• It grounds the customer in comfort at a vulnerable moment (ownership is real now).

• It creates a sensory anchor-a small, tangible element tied to emotional safety.

• It turns a passive feature into a CX storytelling tool.

🔥 Pro Tip:

Customers might forget your spec sheet. But they’ll remember how the car made them feel.

Be the guide that points out what actually matters to humans-not just horsepower

🎙️Reactions to Recent Podcasts: “From the Sales Floor”

In EP29, we talked about how silence isn’t a gap-it’s a tool. Jasmine took that to heart.

Her cold walk-in wasn’t wowed by specs or promos. What made the difference?

She paused. She listened. She made space.

And that space turned a stranger into a 5-star referral.

Trust doesn’t always roar. Sometimes, it just… listens.

Just like we said in the episode: “The pause is where connection begins.”
Click here to listen to Episode 29 - Caring Over Commission = $$$

🤓Otto Says…

“If the customer feels safer with you than without you, the sale’s already done.”

Otto may not have a motherboard, but his instincts are dialed in.

This week, his tie’s a little crooked and his glasses are fogged from too much test-driving, but his message is clear:

Trust closes more deals than torque.

Let the customer breathe.

Let them feel seen.

Let them feel safe.

Then? You’re not just selling a car—

You’re delivering peace of mind with a set of keys.

▶️ Watch or Listen:
Watch on YouTube or tune in wherever you get your podcasts.
→ [YouTube] | [Spotify] | [Apple Podcasts] | [Podbean]