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Trust-First Closing Cue Card
Your customer already told you what matters. The real test is proving you heard them.
Too many walkarounds collapse into spec-sheet recitals that make customers tune out. This week’s tool flips that script: the Feature-to-Benefit Cue Card. It’s a simple framework that forces you to tie every feature back to the customer’s Why.
👉 Think of it as your proof card. Fill in three features, their plain-English benefits, and the customer’s Why. Then, deliver your walkaround by reading across the row. Every box you check is more trust in the bank.
Why it works:
Keeps your presentation short, sharp, and relevant.
Builds trust by echoing the customer’s priorities.
Cuts down on objections, because you’re showing proof, not specs.
Protects your commission by keeping the focus on what actually matters to them.
Get the Trust-First Closing Tool
📄 Download the Free Tool Here → 👇👇👇👇👇
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🛠️ How to Use It
Pick 3 features you know will matter most to the customer.
Fill in the card: write the feature, translate it into a plain-English benefit, and tie it to the customer’s Why from discovery.
Deliver the walkaround by reading across each row. Keep it simple, keep it tight.
Close strong: finish with the tie-back, “Since you said ___, that’s why I showed you ___.”
This isn’t about memorizing specs. It’s about proving you listened and making the customer feel understood.
FAQ
Is it really free? Yes. Enter your email for instant access.
PDF or editable? PDF printable. Tablet friendly.
Brand-specific? Works for any brand or store.
Can managers share with the team? Yes—print away and coach with it.
Will you spam me? No. Tools and episodes only. Unsubscribe anytime.
Bonus for managers
Run a 5-minute huddle: pick two micro-yes moments to engineer today, collect trackers at close, review wins and fixes on Saturday. Or, sign up for the 8 week beta test and get 8 free tools with a Turn-Key Manger training packet.
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▶️ Watch or Listen:
Watch on YouTube or tune in wherever you get your podcasts.
→ [YouTube] | [Spotify] | [Apple Podcasts] | [Podbean]
