Your customer already told you what matters. The real test is proving you heard them.

Too many walkarounds collapse into spec-sheet recitals that make customers tune out. This week’s tool flips that script: the Feature-to-Benefit Cue Card. It’s a simple framework that forces you to tie every feature back to the customer’s Why.

👉 Think of it as your proof card. Fill in three features, their plain-English benefits, and the customer’s Why. Then, deliver your walkaround by reading across the row. Every box you check is more trust in the bank.

Why it works:

• Keeps your presentation short, sharp, and relevant.

• Builds trust by echoing the customer’s priorities.

• Cuts down on objections, because you’re showing proof, not specs.

• Protects your commission by keeping the focus on what actually matters to them.

Get the Trust-First Closing Tool

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