The AutoKnerd Dispatch
Happy Saturday, legends.
Today is the day where someone out there wakes up needing exactly what you sell, and they have no idea they’re about to meet you.
Let’s get you tuned, charged, caffeinated, and dangerous in all the right ways.
Welcome to Saturday
THE VIBE CHECK
Before you even step foot in the store:
You are the steady hand in a chaotic world.
You are the guide through the noise.
You are the reason someone goes from anxious to excited.
And yes, you are absolutely good enough to crush today.
If you woke up tired: that’s OK.
If you woke up stressed: that’s human.
If you woke up ready to win: buckle up, champ.
Here’s your mantra:
Why?
Because the consultant who carries calm confidence is the one customers trust first and fastest.
Need proof?
You walk onto a lot and meet two people:
One carries desperation.
One carries clarity.
You know exactly which one you'd buy from.
Today, be the clear one.
The fun one.
The one who listens.
The one who gives people permission to breathe.
Emotional GPS (3-Minute Reset)
This week’s episode is a quick-hit refresher on detecting customer hesitation before it derails your deal.
In EP65, you’ll learn:
The micro-signs a customer is drifting
What to say the moment doubt appears
The one sentence that resets trust instantly
Science says: People mirror the energy of the first 7 seconds of the interaction.
Translation:
If you greet someone like they’re interrupting you, they retreat.
If you greet someone like you’re genuinely glad they walked in, they open up.
So today, try this:
“Hey there, welcome in. I’m glad you’re here, how’s your morning going so far?”
Warm. Human. Zero pressure.
Watch how their shoulders drop.
THANK YOU FOR SUBSCRIBING… HERE IS OUR FIRST FULL AUTOSHOP PACKET. IT’S A BIG ONE!
No strings. No upsell.
Just pure Consultant/Manager/F&I/Service Advisor/BDC fuel.
🧰 This Week’s Free Tool:
A giant, powerful handout designed to help you sharpen your skill, gain clarity, and close with confidence.
Drop it into your desk drawer, your glovebox, your phone notes, your brain—wherever you sharpen your edge.
Andrew’s Sign Off
Go crush it with kindness.
Go listen deeper than the person next to you.
Go make someone’s car-buying story better than they expected.
And remember…
Selling cars is not the job.
Changing someone’s day is the job.
Selling the car is the side effect.
See you next Saturday.
- The AutoKnerd, Andrew Sardone
Until next time,
Squeeze Them With Kindness and They Drip Profit - AutoKnerd.com